Tongue and Sole Lab
Built a Discord community of 1,600 shoe x NFT fans
Drew 86 digital layers on Illustrator, algorithmically combining them to create 1,200 unique NFTs
Using Figma, I designed the experience of our website + process of buying one of our NFTs
Example of an NFT artwork from our collection (owned by a customer) hand-painted on a physical shoe! (created by Cody Schoeni)
2021 —> 1.5 year
You can visit our collection on OpenSea!
Our collection/brand became a bridge between shoe & NFT cultures. We partnered with 3 up-and-coming sneaker customizers so they could turn our digital NFTs into physical versions and ship them to our customers. This paved the way for sneaker customizers to enter and expand their presence in the digital world, and diversify/increase their revenue streams.
Another example of NFT —> physical shoe (created by Nate Higham)
Some highlights of our NFT collection I designed… 4 models, each with different color-ways, stands and decorations
Glimpse of our Discord community, creating a space for Sneaker & NFT fans to come together
Screenshot of our website, highlighting our 3 sneaker customizers and the 5 members of our working team